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2. Example of good practice

In the field of  education, we have a great privilege that one of our target groups is around us every day. Why not take advantage of our own students' knowledge, creativity, skills, networks and time to improve our social media content? We really should not think that we can do it at our own expense[1]

Tasks for the Social Media Students (in higher education)

At the moment, we have a team of five to six students who work no more than four hours a week. During these hours they:

  •  Send me interesting news from your faculty or student community
  •  Work in long-term projects, such as a photo album or video (series)
  •  participates in team meetings (editorial meetings, training sessions)
  •  check and answer other questions through their personal accounts

As you can see, our student team does not have the task of posting content directly on our facebook page. I know that this seems like too much control, not just how the social media works.

But I think there are some important reasons for this choice:

  • It allows us to always perform the final prompt check of content, text and voice
  • It allows us to maintain content throughout the week
  • This allows us to post messages as continuous traffic throughout the week
In addition, it only takes a few minutes to update their content from their content! Of course, they are always tagged when it is their overall view, and their videos always end with a slide, indicating that it was a production of social media students team.

My team generates great content, such as videos about our student dormatories, photo albums in our research centers, and more. In addition, they interact with our fans in the way I've never been able to do as an administrator

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